This may not be news to you, but it was news to me because I'm a baddie when it comes to following actual news about Blizzard. So, in 2007, Activision and Blizzard got the wheels in motion for a corporate merge (which was news to me in itself), but the news that I'm really talking about is the slew of bad that Activision | Blizzard's CEO, Bobby Kotick, spewed at the Deutsche Bank Securities Technology Conference in San Francisco in September 2009, just last year.
I know it's probably really bad of me to quote another article that quotes this guy, so I won't, I'll just link it and hope you read it. ^_^ And here's another article for good measure.
TL;DR - My opinion is basically this: Bobby Kotick is a greedy businessman who is clearly unashamed of creating a horrible corporate environment for the developers who make the games he's getting rich off of, and wringing as much profit from gamers as humanly possible.
Thanks to badkarm4, a user on wowhead.com, for his informative comment on the [Celestial Steed] mount. What a way for me to find out about some filthy greedy man hiding behind my favorite game... It's so sad: A boycott of WoW would be the proper action, but... it's WoW. /sigh WoWcrack... I dunno, what do you think?